Accurate labels like 'aerosol' or 'chemicals' increase perceived risks of e-cigarette use

(George Mason University) Researchers at George Mason University found that students perceived e-cigarette emissions to be more harmful when accurate labels such as 'chemicals' and 'aerosols' were used to describe emissions, compared to tobacco industry coined jargon like 'vapor.' Students who viewed questions about 'aerosol' or 'chemical' were more likely to perceive secondhand exposure to e-cigarettes to be 'harmful/very harmful.' Further, students who perceived greater harmfulness from e-ciga...